By now, most people have either seen or heard of Gatorade's new "What's G" campaign. We're familiar with the Lil' Wayne spots that feature famous athletes lined up one after another. The commercials make no mention of Gatorade at all. Many people, including myself, had to Google "What's G" during the BCS National Championship game or the Super Bowl to find out what company was running the commercial.
What I didn't know until today, is that Gatorade has given its "What's G" campaign a life of its own. They are featuring a mini-series of sorts explaining the medieval Quest for the G. Check out this hilarious video featuring King Garnett:
Is this the same Gatorade? Wow! While the G commercials do contain some of the same underlying themes as the "Is It In You?" campaign, Gatorade has certainly transformed the style and direction of its advertising strategy. For more tasty G spots, visit MissionG.com or check out Gatorade's YouTube Channel.
Wednesday, February 25, 2009
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I watched the entire 10 minute spot and what I thought was interesting was that the final answer to what's G is that it is in you.
ReplyDeleteGreat way to tie in two campaigns. Genius.
I completely agree! "What's G" seems to be Gatorade's answer to the younger, hip-hop crowd -- but they do a great job of tying the past (bill russell, muhammad ali, medieval story line in the extended spots) with the new (Lil' Wayne, JabbaWockeez hip-hop dancers).
ReplyDeleteI was also impressed with the final answer to "What's G" -- it is just another way of saying "is it in you"!