thinking that the timing of the favre signing couldn't have been better for michael vick's public relations efforts. be invisible for awhile
About 5 minutes after I posted that, I was followed on Twitter by @michaelvickproj
The Michael Vick Project is an interactive blog that aggregates information, news articles, and online comments and opinions regarding the return of Michael Vick to the NFL.
An interesting "project" indeed, this type of site can prove very useful to public relations professionals, specifically the countless troops working behind the scenes for this much maligned athlete.
As far as my tweet about the Favre-Vick timing is concerned, I really believe it worked out wonderfully for the Vick team.
Less than a week after Vick signed with the Philadelphia Eagles and only two days after Vick's first public interview aired on 60 Minutes, Favre swooped in to steal the limelight away -- an act that should be much appreciated by Vick and his team of lawyers and PR professionals.
The Vick Team has executed a careful and calculated PR campaign in their early attempts at easing Vick back into the public eye. The 60 Minutes interview was an excellent route for the Vick Team to control their message in a well-respected and widely viewed program.
Now that the "firecracker" is over, the Vick Team should let the smoke clear and the legions of haters cool their jets. If we have learned anything from the past, we can certainly agree that people forget others' mistakes over time. And don't we all just love a comeback story?
If Vick is sincere and continues his efforts with the Humane Society to end dogfighting in America, then he is already well on his way to rebuilding his reputation.
With Favre signing so soon after Vick, the Favre-obsessed sports media will have plenty to keep the headline stories off of Michael Vick for awhile. Just what Vick needs right now.
Vick should focus on practicing hard, doing what his new team asks of him, and continue reaching out in humanitarian efforts. An aggressive media relations campaign no longer seems appropriate. Time is on his side.
In case you haven't seen the Vick interview on 60 Minutes, check it out below (in 2 parts). Which type of cake do you think his PR team fed him with these responses?
